FOUNDER & AD ENGINEER · CREATVE
Anthony L. Hammond
@theadengineer · The Ad Engineer
Programmatic advertising Leader and the engineer behind CREATVE's profit-driven revenue systems — built for brands at every stage of growth.
THE TRADE DESK EDGE CERTIFIED ×5
HULU
LIVERAMP
PARAMOUNT+
SIMPLIFI
ROKU
ACXIOM
THE TRADEDESK
"I don't run campaigns.
I engineer systems that generate revenue
and grow profits — minimum 3× return
on every media dollar."
ANTHONY L HAMMOND | FOUNDER, CREATVE | @THEADENGINEER
3x
MINIMUM ROAS TARGET
THE ORIGIN
HOW I BECAME
THE AD
ENGINEER
Before CREATVE existed, brands were bleeding media budget — spending hundreds of thousands without being able to trace a single sale. The agencies they trusted were optimizing for impressions, not profit.
Anthony built CREATVE to engineer the opposite. Operating out of Detroit, he combined programmatic technology, GPS-precision targeting, and full-funnel systems engineering to create a model where every media dollar connects to measurable profit — minimum 3× return.
From local small businesses to national brands — across hospitality, cannabis, automotive, professional services, law, architecture, healthcare, and technology — CREATVE deploys campaigns that grow profit, not just revenue.
400+
DATA PARTNERS
350k
AUDIENCE SEGMENTS
The Way I think about
Advertising
Principle 01
"I help winners win more."
CREATVE doesn't take on every client — we partner with brands that are already winning and ready to multiply their success through precision programmatic. We engineer systems that take what's working and scale it profitably.
Principle 03
"The best audience is the one your competitor isn't targeting."
With 350,000+ segments and GPS geofencing, we find the exact customer your competitors are missing — and reach them first with precision that general agencies can't match.
Principle 05
"Transparency is the product."
Every month you see exactly where every dollar went — by publisher, ZIP code, and deal ID. No black boxes. No agency spin. Just data, decisions, and profit growth.
These aren't slogans. They're the operating principles behind every CREATVE campaign — why clients measure results in profit multipliers, not reach.
Principle 02
"The algorithm respects authenticity."
Programmatic platforms reward genuine brand messaging over manufactured perfection. Authentic creative that reflects who you actually are outperforms polished ads that sound like everyone else — because real resonates, and resonance drives results.
Principle 04
"Profit, not just revenue — minimum 3× return."
Growing revenue means nothing if the margin isn't there. CREATVE engineers campaigns to deliver at least 3× return on ad spend — so every dollar you invest generates three back, minimum. That's the baseline, not the goal.
Detroit-Rooted. Nationally Deployed.
Built
In
The D.
Detroit's DNA is built on grit, reinvention, and making things that last. That's the city Anthony built CREATVE in — and it shapes every campaign. Real results for real businesses in real markets.
Hospitality & Food & Beverage
Retail & E-Commerce
Automotive & Luxury
Professional Services & Law
Architecture & Design Firms
Healthcare & Wellness
Technology & Saas
Real Estate - Commercial & Residential
Work With Anthony
There's a Path
For Every Stage.
Whether you're a growing small business, an established brand, or an organization looking for someone to inspire and equip the next generation — Anthony meets you where you are.
Tier One · Growth Track
$5K – $20K
Monthly Media Investment
Built to Grow.
Right Where
You Are.
Small businesses deserve the same precision targeting and programmatic tools as national brands — scaled to their market and budget. CREATVE's Growth Track brings powerful geofencing, display, and digital strategy to local and regional businesses ready to compete.
Geofencing & Addressable targetingAI Creative productionZip-code level transparent ReportingSocial to Programmatic ConversionMonthly Performance Review Programmatic Display CampaignAI Voice Agent Customization & IntegrationTier Two · Premium Track
$50K – $100K
Monthly Media Investment
Built to Grow.
Right Where
You Are.
For established brands with serious growth ambition. Full access to CREATVE's complete programmatic suite — CTV on Hulu and Paramount+, audio, geofencing, display, AI creative, AI voice agents, and first-party data activation — all connected across the entire customer journey.
Programmatic Display CampaignAddressable & Competitor targetingAI Voice Agent development & IntegrationFirst Party CRM + Lookalike TargetingDedicated Monthly Partnership ReviewFULL CTV: HULU, Paramount+, ESPN+ and moreAudio: Spotify, IHeart, PodcastTier One · Growth Track
BOOK
ANTHONY TO SPEAK OR TEACH
Equipping the NEXT GENERATION.
Anthony is open and available to work with youth development programs, schools, non-profits, community organizations, after-school programs, and any initiative committed to equipping the next generation of entrepreneurs, creatives, and technologists — especially in minority and underserved communities.
🎓
Youth Development Programs
Teaching digital advertising, brand building, and tech careers to high school and college-age students in underserved communities.
💻
Technology Access & Literacy
Demystifying programmatic advertising, AI creative tools, and data-driven marketing for communities historically excluded from the tech industry.
⚡
Minority Entrepreneurship
Equipping minority-owned small businesses with programmatic tools and strategy knowledge to compete — and win — in digital advertising.
🤝
Non-Profit Partnerships
Working with organizations focused on entrepreneurship, workforce development, and STEM/marketing education for underrepresented groups.
Follow the work — @theadengineer